Narrative Strategy, Scriptwriting, Storyboarding, Visual & Motion Direction
Script writing, narrative building, storyboarding, and motion design for launching Polaris IQ, Wpromote’s Intelligence Platform
WPromote approached us with a unique challenge: introduce a powerful internal intelligence engine, built and refined over five years, as a compelling client-facing product. Not with hype. Not with jargon. But with clarity.
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Polaris IQ wasn’t another dashboard. It wasn’t a tool marketers had been asking for. It was a quiet intelligence engine, used internally by strategists and analysts, suddenly stepping into the spotlight. The task was deceptively simple: create a 45-second teaser that stops senior marketers mid-scroll and makes them want to see the product.
This audience has seen countless martech tools. They distrust broad AI claims. They live in spreadsheets, dashboards, and shifting budgets every day. They don’t need chaos dramatized. They need clarity that feels earned—not shouted. So we began there.
We started not with lines of copy, but with questions:
- What do these marketers really live every day
- What makes them pause?
- What would make them want to click “Request a Demo”?
Instead of theater, we chose restraint. Fragmented data and platform overload were implied, not exaggerated. Polaris IQ wasn’t introduced with bells and whistles—it appeared as a moment of calm in a noisy world.
Narrative & positioningWe framed Polaris IQ not as “another AI tool,” but as a confidence engine that answers a marketer’s deepest question: Where should I invest my next dollar?
Scriptwriting
We wrote and refined a tight, curiosity-led script that acknowledges the marketer’s reality, introduces Polaris IQ without over-explaining it, and leaves space for curiosity.
Storyboarding & visual direction
We translated an emotional experience into motion—abstract representations of data, channels, and dashboards that feel familiar but not literal.
Motion direction
Every movement, beat, and transition was intentional: calm where there’s clarity, gentle pulses where there’s intelligence, soft transitions where we want curiosity.
Sound direction
A subtle soundscape supported the visuals without distraction—light sweeps, ambient hums, and cues that reinforce the narrative rhythm.
In 60 seconds, Polaris IQ arrives not as a claim, but as an idea marketers recognize: clarity in chaos, backed by intelligent insight.
Darjeeling Design Co.
VO-437, WeWork Embassy TechVillage, Block L,
Devarabisanahalli, Outer Ring Road, Bellandur,
Bengaluru, Karnataka 560103
